Comments on: Will Neigh or Won’t Neigh? http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/ A blog about marketing and consumer behavior Fri, 23 Jul 2010 15:08:13 +0000 hourly 1 http://wordpress.com/ By: Amy the Green http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/#comment-35 Amy the Green Tue, 09 Feb 2010 04:22:12 +0000 http://thinkfeelsaydo.com/?p=276#comment-35 The Cash4Gold "fish out of water" ad award should go to Sketchers. The Cash4Gold “fish out of water” ad award should go to Sketchers.

]]> By: Prof. Deb http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/#comment-34 Prof. Deb Mon, 08 Feb 2010 17:37:58 +0000 http://thinkfeelsaydo.com/?p=276#comment-34 Re: Dove, It's very interesting to consider, isn't it? I mean, Olay seems much more "female" than Dove...but in general, it's risky business to extend brands into a space where there could be so many disconnects. I'm very curious to see where Manthem ends up rating. Going in I expected it to be a "FAIL" but was surprised at how good it turned out to be. The creative was definitely weaker compared to Dove Evolution and others in the Real Beauty campaign...but I think right now they want to stick primarily with a functional message. It's harder--although clearly not impossible--to be creative with a functional message. What do others think? Can an ad have "breakthrough" creative and still be focused primarily on functional benefits? Re: Dove, It’s very interesting to consider, isn’t it? I mean, Olay seems much more “female” than Dove…but in general, it’s risky business to extend brands into a space where there could be so many disconnects.

I’m very curious to see where Manthem ends up rating. Going in I expected it to be a “FAIL” but was surprised at how good it turned out to be. The creative was definitely weaker compared to Dove Evolution and others in the Real Beauty campaign…but I think right now they want to stick primarily with a functional message. It’s harder–although clearly not impossible–to be creative with a functional message.

What do others think? Can an ad have “breakthrough” creative and still be focused primarily on functional benefits?

]]> By: Amy the Green http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/#comment-33 Amy the Green Mon, 08 Feb 2010 15:39:33 +0000 http://thinkfeelsaydo.com/?p=276#comment-33 Deb- I am looking forward to your post Bowl postings! Did you agree with Bob Gardfield? He made my day with this comment: "Doritos: One funeral, one man being choked and one gym rat being impaled in the neck by a Doritos hurled by a snack-chip-obsessed martial artist. Three "winners" proving once again that what consumers generate in their ads is mainly vulgar and trite." Also, I watched "the rest of the Tebow story" at the FoF site. It was really long and my main takeaway-Ignore medical advice and do what you want. If you pray for it to happen, it will just happen. And yet, I STILL like the Tebows. Mary Steenbergen should definitely play Mrs Tebow in the Tim Tebow movie. Deb- I am looking forward to your post Bowl postings! Did you agree with Bob Gardfield? He made my day with this comment: “Doritos: One funeral, one man being choked and one gym rat being impaled in the neck by a Doritos hurled by a snack-chip-obsessed martial artist. Three “winners” proving once again that what consumers generate in their ads is mainly vulgar and trite.”

Also, I watched “the rest of the Tebow story” at the FoF site. It was really long and my main takeaway-Ignore medical advice and do what you want. If you pray for it to happen, it will just happen.
And yet, I STILL like the Tebows.
Mary Steenbergen should definitely play Mrs Tebow in the Tim Tebow movie.

]]> By: Michael Kirk http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/#comment-32 Michael Kirk Mon, 08 Feb 2010 15:30:11 +0000 http://thinkfeelsaydo.com/?p=276#comment-32 Hey Prof. Mitchell, I am curious what you think about Dove extending the brand to men with the "Men + Care" body wash line...I know you've paid a lot of attention to the brand's Campaign for Real Beauty, and I think the strategy to extend across gender is an interesting one. I can't help but think that if P&G didn't have Old Spice and Gillette, would they be as bold as to take Olay in a similar direction? Hey Prof. Mitchell,

I am curious what you think about Dove extending the brand to men with the
“Men + Care” body wash line…I know you’ve paid a lot of attention to the
brand’s Campaign for Real Beauty, and I think the strategy to extend across
gender is an interesting one. I can’t help but think that if P&G didn’t have
Old Spice and Gillette, would they be as bold as to take Olay in a similar
direction?

]]> By: Ping http://thinkfeelsaydo.com/2010/02/07/will-neigh-or-wont-neigh/#comment-30 Ping Mon, 08 Feb 2010 03:46:24 +0000 http://thinkfeelsaydo.com/?p=276#comment-30 Love the idea of letting consumers create the ads. Love the idea of letting consumers create the ads.

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