Only a few months ago it was cold and gray, and big-platform media events like the Oscars were the primary source of broad excitement and analysis for marketing types.
Now it’s summer, and beautiful outside. Yes, we are in the last stages of the World Cup, and advertisers hope we’ll watch till the final champions are crowned. But moving beyond soccer, summer is a perfect time to focus on sun, surf (if you’re lucky enough to be near the water)—and the printed page via Kindle, iPad or an old-fashioned bound-paper book. Tis the season to kick back and reflect a bit, even in the midst of a busy schedule.
This summer I will be reading and blogging about two books: “The Open Brand” by Kelly Mooney & Nita Rollins, as well as “Integrity” by Dr. Henry Cloud. This past week was an opportunity to read the first few chapters of each as a way of introduction.
Come join me as I journey through these books. Let’s talk about issues tied to marketing and leadership, looking through (and contrasting) the lenses of each. To keep current, here is a suggested reading schedule. While both books could be read more quickly, the following is a more leisurely (and perhaps more thoughtful) trip through each:
| Integrity | The Open Brand | |
| Introduction | Chapters 1-3 | Chapters 1-2 |
| Week of June 28 | Ch. 4-6 | Ch. 3 |
| Week of July 5 | Ch. 7-8 | Ch. 4-6 |
| Week of July 12 | Ch. 9 | Ch. 7-9 |
| Week of July 19 | Ch. 10 | Ch. 10-12 |
| Week of July 26 | Ch. 11 | Ch. 13-15 |
| Week of August 2 | Ch. 12 | Ch. 16-17 |
| Week of August 9 | Ch. 13 | Ch. 18 |
This coming week: kicking off in earnest here with both books. I will typically blog a few days after each week’s assignment listed above, to allow readers (and myself) a chance to process and ponder on the material.
Meanwhile, if you’ve already begun your reading, do you see linkages between the two books? How, or for whom, might they be related?
Think, Feel, Say, Do 