While many feared that the 2009 Oscars would have even fewer viewers than last year’s all-time low, preliminary data based on major markets indicate that the telecast averaged 36.3 million viewers and a 12.1 adults 18-49 rating, up 13% from last year. The audience peaked during the 10 pm (Eastern) half-hour, which included Heath Ledger’s posthumous win for his role as the Joker in the film The Dark Knight.
Accessories to Oscar’s big night, such as ABC’s red carpet coverage and the annual telecast of the “Barbara Walters Special” also enjoyed increases in viewership.
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