Category Archives: GoDaddy.com

Best (and Worst) in Show

Best Performance by a Brand:

Everyone saw it, a hush fell over the room.  Some people disparaged it, many more people loved it.  No matter what, an already-Master brand reached the heights during Super Bowl XLIV:

Wake-Up Call for a Brand:

Question: What’s worse than being so boring that no one even knows you were in Super Bowl XLIV?

Answer: Being so tired and boring that EVERYONE knows you were there, and they are all taking about how VERY BORING you’ve become:

Meanwhile:

Responses are still coming in from the 4SQUARE SUPER BOWL 2010 AD SURVEY.  Folks can’t stop talking about this year’s line-up!  My next post will provide survey results, analysis and more.

Congrats to the Saints, their fans, and all Super Bowl XLIV marketers who today know their money was well spent.

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Filed under 4-SQUARE™, advertising, Best in Show, GoDaddy.com, Google, marketing, super bowl ads, super bowl advertisements, Super Bowl XLIV Ads

Testing my theories in real-time

Will my predictions turn out to be right? Will we see lots of feel-good advertising at this year’s Super Bowl? Less humor/more smiles? (Too many) Clydesdales?

Plus: Will Danica delight in her GoDaddy debut? What do you think? Come back on Monday, when I’ll do my annual Super Bowl debrief and we can talk about this year’s big show!

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Filed under Budweiser, consumer psychology, GoDaddy.com, marketing, Miller, super bowl ads, super bowl advertisements