Best Performance by a Brand:
Everyone saw it, a hush fell over the room. Some people disparaged it, many more people loved it. No matter what, an already-Master brand reached the heights during Super Bowl XLIV:
Wake-Up Call for a Brand:
Question: What’s worse than being so boring that no one even knows you were in Super Bowl XLIV?
Answer: Being so tired and boring that EVERYONE knows you were there, and they are all taking about how VERY BORING you’ve become:
Meanwhile:
Responses are still coming in from the 4SQUARE SUPER BOWL 2010 AD SURVEY. Folks can’t stop talking about this year’s line-up! My next post will provide survey results, analysis and more.
Congrats to the Saints, their fans, and all Super Bowl XLIV marketers who today know their money was well spent.